Best Buy has begun a promotion campaign to push next-gen dual players made by LGE that plays both formats' discs. It is offering 10 free discs of either format as an incentive for new purchasers.
But unlike the current come on from Sony and Toshiba offering five free discs for buying a Blu-ray or HD DVD player--titles which must be chosen from a very limited list of mostly older films--Best Buy is allowing customers to pick their 10 choices from among the dozens of next-gen titles in both or either formats (excluding box sets) available at its stores and on its Web site, according to High-Def Digest.
One possible catch is that the dual player (LG Super Blu High-Definition Multiplayer) runs about $1,200, which is decidedly more costly than purchasing separate Blu-ray and HD DVD players, although it does save a bit of shelf space.
