More than half of the DVR owners in the United States report also owning an HDTV set, according to new consumer research from Leichtman Research Group (LRG).
The study, “On-Demand TV 2007: A Nationwide Studio on VOD and DVRs,” reveals that 20 percent of U.S. households now have a DVR — up from about one in 13 two years ago.
Fueling the growth is a push from cable and DBS providers offering combo HD/DVR set-top boxes. LRG forecasts that the number of U.S. households with DVRs will grow to more than 60 million by the end of 2011.
Among the research group’s other findings:
- The mean household income of DVR owners is 33 percent above average;
- 53 percent of DVR owners say they have an HDTV set;
- 45 percent of DVR owners record five or fewer programs per week;
- 84 percent of DVR owners rate the ability to skip commercials as very important, while just 8 percent of DVR owners say it is the greatest benefit of having a DVR.
For more information, visit www.LeichtmanResearch.com.
