The Cable & Telecommunications Association for Marketing (CTAM) is partnering with Samsung to extol the benefits of HDTV and promote new HD services to consumers. Samsung, which claims to have produced the first integrated HD television in 1998, will run commercials during the NCAA basketball tournament that explains the features of HDTV. The company will also offer $100 coupons with the purchase of any Samsung HDTV for consumers to upgrade their cable TV service to include HD channels.
In addition to its sales promotion, Samsung also offers an interactive online guide to DTV at http://www.samsungusa.com/dtvguide, which discusses the basics of DTV, the technology behind television and different types of displays. Korea-based Samsung posted sales of $36.9 billion in 2003, spread through its lines of semiconductors, LCD displays, monitors, cellphones and VCRs.
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