CBC Media of Islandia, N.Y., recently bought the Quantel eQ FX to produce spots for clientele who include retailer P.C. Richard & Son, Nike and Getty Images. All P.C. Richard & Son commercials are shot on the Sony F-900 HD camera and ingested into the eQ FX, where the editing and compositing is completed in HD resolution.
The fully integrated advertising, marketing, production, post production, Internet and networking company operates as the client’s agency of record. CBC Media has built its post-production division around the eQ FX utilizing it not only for finishing and effects but also as its sole offline and graphics system.
According to Quantel, the eQ FX is designed specifically for post and broadcast users. Perks include 160 minutes of HD workspace, built-in TimeMagic no-wait hardware, the QColor in-context color grading package of software and dedicated controls, and a choice of comprehensive plug-in packages.
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