WDRB and WMYO TV have deployed Centaur Exchange HD/SD Native, enabling the first-ever broadcast of local Louisville ad spots in HD. Centaur accelerated HD rollout at the Fox/MNTV affiliates by delivering spots in server-ready native format for direct import to the station’s HD play-to-air server.
“We successfully imported and aired a Centaur-delivered HD Lexus of Louisville commercial from our Grass Valley K2—the truly first locally generated HD commercial to air in our area,” said Gary Schroder, chief engineer, WDRB/WMYO TV.
Centaur Exchange HD/SD Native replaces tapes with a streamlined digital workflow in both HD and SD, without the need for expensive record and playback equipment. Centaur’s Internet-based digital delivery solution eliminates the time and expense to process physical media, as well as associated shipping and courier fees.
Centaur’s service uses a transfer protocol to accelerate Internet delivery and provides automated download, notification, Web-tracking, and proof-of-receipt. Centaur-delivered HD/SD files arrive at stations in server-ready native formats, requiring no stand-alone transcoding or tape play out. Centaur solutions also provide metadata for automated interface with digital traffic management systems.
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