Comcast, Paramount Ink Carriage Deal

By
published

Agreement reportedly includes CBS, CBS Sports and other Paramount channels

Comcast
(Image credit: Reuters)

Comcast renewed its carriage agreement with Paramount last week, beating a New Year’s eve deadline which would have resulted in CBS affiliates being removed from the nation’s largest cable TV provider, according to a report in Sports Business Daily late last week. 

The agreement meant that sports fans would not be deprived of the all important college football playoffs and the rest of the NFL season. Although details have not been announced, it is believed that the deal is similar to one the two sides agreed to in 2022 that included CBS, CBS Sports and Paramount’s other channels. 

Paramount+, the studio’s streamer, is already integrated into Comcast’s Xfinity X1 video service. 

Tom Butts
Tom Butts

Tom has covered the broadcast technology market for the past 25 years, including three years handling member communications for the National Association of Broadcasters followed by a year as editor of Video Technology News and DTV Business executive newsletters for Phillips Publishing. In 1999 he launched digitalbroadcasting.com for internet B2B portal Verticalnet. He is also a charter member of the CTA's Academy of Digital TV Pioneers. Since 2001, he has been editor-in-chief of TV Tech (www.tvtech.com), the leading source of news and information on broadcast and related media technology and is a frequent contributor and moderator to the brand’s Tech Leadership events.