To help filmmakers and content creators deliver content faster and more efficiently than ever, Dimension Studio said it has developed a new end-to-end AI content production pipeline. As part of the launch, it has also created an animated short to demonstrate the solution's capabilities.
“When using AI tools for content generation, the control and consistency from shot to shot has been one of the biggest challenges,” Dimension Studio Chief Innovation Officer Junaid Baig said. “What our team has been able to do is to systematize how tools are used to enable consistent results for characters and environment, and to maintain control of assets between shots for things like camera movement or animating multiple characters at once.”
The company’s Dimension Futures team, which designed the solution, has also produced an animated short titled “Mara & Milo: Magic & Mayhem” to showcase the solution’s capabilities.
Everything from initial ideation, storyboarding, character and environment design to virtual camera control, shot composition and voiceover has been done by a team of two artists whose creative work was supported by the AI pipeline.
You can watch Mara & Milo: Magic & Mayhem here now, and view a deep dive behind-the-scenes film about the pipeline here.
The pipeline allowed the artists to accelerate creative and look development and to deliver the finished production in a matter of weeks rather than months, the company said. The pipeline meant they could quickly iterate on different ideas across character, costume, environment, lighting, animation, camera moves, and shot creation and selection.
Dimension’s internal rollout of the pipeline will allow its artists to deliver programming faster than ever. For example, the team estimates that overall, it helped to reduce the production time on “Mara & Milo” to just one-third of what it would have been using traditional processes.
Dimension chose a cute children’s animation as the style for the first proof of concept and pipeline demonstration, but the pipeline also supports the creation of any style of content up to photorealism, accommodating different genre requirements.
"AI is a revolutionary technology that’s transforming filmmaking and storytelling at unprecedented speed and scale,” Dimension Studio Co-CEO Simon Windsor said. “Exciting new production approaches are evolving very quickly with the opportunity to empower creatives and artists like never before. Our Futures team is focused on advancing the next generation of content creation and we’re looking forward to putting our AI pipeline into the hands of our artists and clients to support their creative vision."
The company stressed that its approach to AI is human-centric and that it developed the pipeline so artists are in control. It is designed to support their individual creative and artistic delivery. Rather than replacing roles, it enables the team to be more productive. It also means the pipeline can provide support wherever an artist needs it, whether they’re in storyboarding, production design, animation or virtual camera operation and cinematography.
