DirecTV says that on Nov. 4 it will be presenting its subscribers with new way to experience coverage of the presidential election. The satellite service programming provider will create a special channel that places video from eight different networks on viewers’ screens and which will enable those with interactive receivers to highlight video from any of the sources and listen to audio accompanying the highlighted feed.
“With record-setting voter turnout expected at the polls and tens of millions of viewers tuning in to watch the results of this historic election, the idea of offering the Election Mix as a service to our customers was a no-brainer,” said Eric Shanks, executive vice president for entertainment at DirecTV. “The interactive Mix channels have proven value for fans of our sports subscription services, and we believe the Election Mix will serve the same purpose here, helping viewers navigate the mosaic of news coverage, analysis and commentary of the shifting drama. They’ll be able to call it a night, knowing they haven’t missed a thing—and they saw it in vivid DirecTV HD.”
The Election Mix service will temporarily replace DirecTV’s News Mix on Channels 102 and 352 and will be available to viewers in both standard- and high-definition. Feeds being offered on the special service include coverage from CNN, Fox News, MSNBC, BBC America and the Comedy Channel (when it cuts away for live election coverage).
The Election Mix channels will take to the air on Nov. 4 at 7 p.m. east coast time and will continue until 6 a.m. the next day, or longer if warranted by events.
