DirecTV to license Gemstar-TV Guide for program guides
Under the agreement, Gemstar-TV Guide will receive fees from DirecTV rather than continuing to receive fees from its set-top box suppliers.
Gemstar-TV Guide and DirecTV have announced a licensing and distribution agreement for the satellite operator to use Gemstar-TV Guide’s intellectual property and technology, as well as its TV Guide brand, in interactive program guides across its subscriber base.
Under the agreement, Gemstar-TV Guide will receive fees from DirecTV rather than continuing to receive fees from its set-top box suppliers. The specific terms and conditions of the agreement were not disclosed.
In the first quarter of 2004, DirecTV will launch the TV Guide Channel on its “Total Choice” tier, which is its most widely distributed programming package. TV Guide Channel provides viewers with program information and recommendations.
For more information www.directv.com and www.gemstartvguide.com.
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