Discovery Networks International (DNI) is using NDS' iRespond to speed up development of its interactive TV applications. DNI is integrating iRespond with the broadcaster's content management system to produce, preview and publish interactive content.
iRespond, part of NDS's Value@TVProduction Suite, includes applications like voting, quizzes, messaging and enhanced content. The server-based product can be hosted by the broadcaster or made available to remote users via the Internet. NDS developed iRespond to lower lead times, complexity and skill requirements for iTV content production, which NDS notes as three major barriers to the mass deployment of iTV.
