Disney, Comcast Agree to Speed Up Hulu Sales Process
The talks are now scheduled to start on Sept. 30 and could produce a much higher valuation for Hulu
Disney and Comcast have agreed to speed up talks on the sale of Hulu, according to Comcast CEO Brian Roberts speaking at the Goldman Sachs Communacopia + Technology investor conference on Weds. Sept. 6.
Roberts also said that he believed the price for Hulu could be worth more than the previously agreed minimum valuation of $27.5 billion.
The two companies had previously agreed that Disney had the right to acquire Comcast’s one third stake in Hulu at a price that values the entire company at no lower than $27.5 billion.
Alternatively, Disney could sell its controlling stake to Comcast, a prospect that had seemed to be unlikely until this year, when Iger said he would consider selling Hulu given the company’s debt and ongoing streaming losses.
During the Goldman Sachs conference, however, Roberts said he expected Disney would exercise its right to buy out Comcast’s stake and that it would be valued at at least $30 billion. Hulu is a “scarce kingmaker asset,” Roberts said.
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George Winslow is the senior content producer for TV Tech. He has written about the television, media and technology industries for nearly 30 years for such publications as Broadcasting & Cable, Multichannel News and TV Tech. Over the years, he has edited a number of magazines, including Multichannel News International and World Screen, and moderated panels at such major industry events as NAB and MIP TV. He has published two books and dozens of encyclopedia articles on such subjects as the media, New York City history and economics.