DPA Microphones has released a pop song, “The Human Kind,” a corporate endeavor to support environmental causes by creating local jobs and improving the climate globally. Working closely with Danish energy company SEAS-NVE, DPA has released the song to raise money for Greening Your Future, a reforestation project in Durban, South Africa.
Available only as a download, “The Human Kind” can be purchased from all the usual music portals. More information about downloading the track, and the project itself, can be found here. The project is also being sponsored by Danish music distributor Gateway, which has uploaded the song for global distribution.
The idea for the project was inspired by this year’s COP15 United Nations Climate Change Conference, which will take place in Copenhagen in December. DPA, which employs a large number of musically talented people, decided to dedicate a song to the environmental cause. The song is by songwriter Bjarne Beltoft, who works in DPA’s shipping department. DPA’s Mikkel Nymand also mixed some of the vocal tracks.
A selection of Denmark’s most talented singers joined forces with lead vocalist Maggie Reilly of Scotland to create the song, which was recorded in part and mastered at DPA’s in-house studio using a selection of the company’s microphones. This included DPA 4015 wide cardioid mics on all vocals. The song was produced by Danish producer Stig Kreutzfeldt.
“We acknowledge our social responsibility, and by taking this initiative, we have slowly but surely started to comply with getting involved in something which makes a difference,” says DPA’s founder and CEO Morten Stove. “Sponsoring this project was obvious. It makes sense to us, and we really hope that people will help us spread the word and support ‘The Human Kind.’”
SEAS-NVE has purchased one download for each of its 650 employees, and DPA hopes the audio community will respond equally positively. All proceeds benefit the Greening Your Future reforestation project in South Africa, which is planting indigenous trees on degraded land. The project's goal is to plant 82,000 new trees by June 2010, which will remove more than 6000 tons of CO2 from the atmosphere. The new forests will also reduce soil erosion, protect water quality in nearby rivers and estuaries and create new jobs for the South African population.
