DPA Microphones has set up a regional office in Shanghai which will provide the company with a base to carry out further business development in the region. Customers will also benefit from more localised support services the company said.
The new office is headed up by Ken Kimura, regional sales director, Asia Pacific. One of his first tasks will be to launch DPA's new 4099 Instrument Microphones and 5100 Mobile Surround Microphone at trade shows and events around the region.
"The Asia Pacific region has always been important to DPA Microphones and given the increased market development, it was an obvious move to make," commented Kimura. "We're focusing on increasing DPA's brand awareness in the region and reinforcing our position in countries like China, Japan, Korea and Australia through continuous training and support of our sales network, while developing new local markets by appointing new distributors and dealers.
"The relocation to Shanghai will enable me to intensify our sales and marketing support to distributors, increase communication and info sharing with local brand managers, sales personnel and end users. Their input is vital in our continuous efforts to develop microphone solutions that truly add value for the sound engineer, musician and stage artist."
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