BOSTON—EditShare, a provider of editing and storage production technology has agreed to merge with Shift Media, a cloud-native video solution provider that helps creators manage, present, and collaborate on their high value projects. The combined business will operate as EditShare, with Shift Media’s well-known products, MediaSilo, Wiredrive, and Screeners.com folding under the EditShare corporate brand. The two companies are backed by ParkerGale Capital and Marlin Equity Partners, respectively.
With the expansion of video production into markets beyond entertainment and marketing into corporate communications, higher education, house of worship, and many more, EditShare says its merger with Shift Media “will deliver a comprehensive, open solution that enables creative teams and content creators to seamlessly store, edit, collaborate, and share their content, whether they choose to work on-premise, in the cloud, or with a hybrid solution.”
EditShare’s high-performance workflow focused product suite includes EFS media optimized shared storage and FLOW intelligent media management. In 2022, the company launched EditShare FLEX built on AWS to focus on remote and collaborative workflows. Shift Media’s cloud-native, software-as-a-service solutions include MediaSilo, Wiredrive and Screeners.com. MediaSilo provides a video collaboration HQ for fast approval while Wiredrive helps commercial production companies and agencies quickly and easily create custom pitch materials and showreels. Screeners.com provides virtual screening for press review and sales opportunities of high value pre-release content.
Ramu Potarazu, Shift Media’s CEO, will lead the combined company under the EditShare banner following the close of the transaction; current EditShare CEO Conrad Clemson will leave the business.
“The tireless work of Conrad and the EditShare team has put us in a position of strength for the future,” Potarazu said. “Shift Media was built on the principle that video workflow technology should be completely intuitive and customer friendly. EditShare and Shift Media are highly complementary businesses with market leading products and services and shared commitment to putting the power of video production in the hands of creators. As a combined company, we will create a one-stop shop with a more comprehensive range of products and global network of channel partners, enabling us to better meet our customer needs around the world.”
“Our two companies have very strong businesses and powerful product offerings,” said Stephen Tallamy, CTO of EditShare. “Together, we will be better positioned to deliver a powerful, comprehensive, and intuitive content management and collaboration offering to the broad middle market, which is where most of the industry sits.”
ParkerGale Capital and Marlin Equity Partners, previous backers of EditShare and Shift, respectively, will maintain their positions as primary investors and board members of the combined company. "I'm excited that Marlin Equity Partners and ParkerGale will continue to support the business," said Potarazu. “Together, we are aligned on delivering cutting edge solutions in response to the stratospheric growth in video production and continued move towards flexible, collaborative on-premise, hybrid, and cloud workflows.”
Demonstrations of the combined company's solutions can be seen at IBC2023, on stand 7.A35.
