Broadcasters with a management background will find a full menu of presentations to help them address everything from operational efficiency to plant upgrades and EEO rules at this year’s Television Management Conference April 18-21 at NAB2004.
Among the highlights of this year’s management conference will be the induction of Roger King, CBS CEO; the presentation of Enterprises and King World Productions into the NAB Hall of Fame; and a broad variety of seminars addressing topics of vital interest to broadcast managers.
Seminar topics to be covered include:
- DTV: New Rules of the Road, April 19. This session will look at DTV rules and regulations, must-carry, multicasting and the impact of the second DTV Biennial Review.
- Multicasting Power Panel: What’s Hot, What’s Not, April 19. Expect a lively discussion about the concrete steps broadcasters can take to compete as multicasting becomes a reality. The session will address how multicasting can be exploited for new revenue streams, and ways to forge new partnerships and better serve the local community.
- The Digital Marketplace Reception, April 19. A refreshing opportunity to visit companies supporting DTV services such as datacasting and high-speed Internet service. The reception will give managers a chance to relax and learn. Tabletop exhibits will include offerings from Triveni Digital, Tune to TV, VBox Communications, USDTV, SpectraRep and NDS Americas.
- Big Deal, Little Deal, No Deal: Analysis and Rationale, April 20. Learn how regulation and market conditions impact buyers and sellers when it comes to the evaluation process and station pricing.
- Rate Your Ratings: Troubleshooting Audience Research, April 20. Examine tips about ratings information.
- Building, Building Out, Building Over: Facilities on Budget, April 21. Find out where untapped value is hiding in broadcast real-estate and facilities.
- Making Dollars & Sense of Employee Benefits, April 21. Look at ways to contain costs, healthcare alternatives, service resources and the successes of small and medium-sized businesses.
For more information, please visit: www.nabshow.org
