Swedish broadcaster TV4 Group has selected Ericsson to operate its nationwide playout services as part of a 10-year contract.
TV4 Group has chosen Ericsson to run the day-to-day transmission of its TV channels for delivery to service providers. This will improve efficiency and enable TV4 to focus on its core business. In addition, Ericsson and TV4 Group will establish a joint technology and business development forum where the two companies will evaluate new business opportunities as TV4 Group develops its offering from standard linear TV to on-demand TV.
Since 2007, Ericsson has managed the playout services in the Nordic region for Canal+, which was acquired by TV4 Group in 2008. With this deal, Ericsson will now be responsible for all playout services for the TV4 Group.
