FCC: Jan 1. Deadline to Implement Audio Description Rules in DMAs 101-110

FCC seal
(Image credit: FCC)

WASHINGTON—The Federal Communications Commission’s Media Bureau has issued a reminder that stations in TV markets 101 to 110 must implement its new audio description rules by Jan. 1.

On Oct. 17, 2023, the FCC adopted the 2023 Audio Description Order, which continues expansion of its audio description rules to an additional 10 designated market areas (DMAs) per year until all markets are included.

The audio description rules are designed to make video programming more accessible to individuals who are blind or visually impaired through “[t]he insertion of audio narrated descriptions of a television program’s key visual elements into natural pauses between the program’s dialogue,” the FCC said.

FCC audio description rules require certain television broadcast stations and multichannel video programming distributors (MVPDs) to provide the audio description for a portion of the video programming they televise to consumers, the FCC said.

The FCC also noted that, as set forth in the 2023 Audio Description Order, compliance deadlines going forward will apply to the relevant DMAs as determined by Nielsen as of Jan. 1, 2023. Under that procedure, the rules will extend to the following DMAs on Jan. 1:

  1. Tri-Cities, Tennessee-Virginia
  2. Reno, Nevada
  3. Greenville-New Bern-Washington, North Carolina
  4. Davenport-Rock Island-Moline, Iowa
  5. Tallahassee, Florida-Thomasville, Georgia
  6. Lincoln & Hastings-Kearney, Nebraska
  7. Evansville, Indiana
  8. Ft. Wayne, Indiana
  9. Johnstown-Altoona-State College, Pennsylvania
George Winslow

George Winslow is the senior content producer for TV Tech. He has written about the television, media and technology industries for nearly 30 years for such publications as Broadcasting & Cable, Multichannel News and TV Tech. Over the years, he has edited a number of magazines, including Multichannel News International and World Screen, and moderated panels at such major industry events as NAB and MIP TV. He has published two books and dozens of encyclopedia articles on such subjects as the media, New York City history and economics.