NEW YORK—Fox Television Stations have reported strong growth in its digital properties during the month of April, with 42 million unique viewers, up 6.7% from a year earlier, 685 million total minutes (up 43%) and 251 million total views (up 23%), citing data from Comscore Media-Metrix.
The Comscore Media-Metrix numbers ranked the Fox Television Stations as the top-performing O&O station group in total minutes, Fox said.
Fox said this marked their 18th consecutive month ranking as number one in the category.
The group also finished as the top O&O group for Unique Visitors and Total Views, Fox reported.
Fox Television Stations was also the most engaged brand on social media against the other O&O groups in April, with 14.6 million total social actions according to Shareablee, Fox said.
On YouTube, Fox Television Stations secured the overall #1 spot among all local station groups, with more than 185 million video views, Fox reported.
Fox Television Stations provided this data on their audiences versus the other O&Os:
- Multi-Platform Total Minutes: Fox Television Stations – 685 million; ABC Local – 262 million; NBC Television Stations Group – 214 million; CBS Local – 26 million
- Multi-Platform Total Views: Fox Television Stations – 251 million; ABC Local – 142 million; NBC Television Stations Group – 129 million; CBS Local – 28 million
- Multi-Platform Unique Visitors: Fox Television Stations – 42 million; ABC Local – 30 million; NBC Television Stations Group – 34 million; CBS Local – 8 million
Source: Fox Television Stations citing Comscore Media Metrix Multi-Platform, Total Digital Audience, Custom-Defined List including [M] Fox Television Stations, [C] NBC Owned Television Stations, [S] ABC Local, and [C] CBS Local, April 2022, U.S.; April 2022 Shareablee, PowerRankings: Local Media (Facebook, Twitter, Instagram, YouTube).
