GameChanger Launches in the U.S.

GameChanger
(Image credit: GameChanger)

LOS ANGELES—The virtual production company GameChanger has announced that it is expanding its global footprint by bringing its virtual production technology to the U.S. television industry.

“Imagination knows no limits with GameChanger. We’re giving networks, production companies, and streaming platforms an entirely new way to create premium content—without the constraints of physical sets or green screens,” explained Yaron Yashinski, co-founder and visual effects expert. “This is just the beginning.”

The company’s technology eliminates the need for green screens, heavy production equipment and costly set builds and is designed to provide Hollywood-level visuals on a modest budget, the company reported.

As part of the launch, GameChanger said that its virtual studio technology will now appear in two game shows and will be accessible to broadcasters, studios and gaming companies in the U.S. market.

“For decades, television production has been limited by costly sets and rigid logistics. But with our virtual production technology we can help broadcasters, studios and gaming companies not only uncover cost efficiencies but Hollywood-level visuals—unleashing creativity like never before,” said Nimrod Harel, co-founder of GameChanger.”

To learn more about GameChanger’s technology, visit GameChangertv.io.

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George Winslow

George Winslow is the senior content producer for TV Tech. He has written about the television, media and technology industries for nearly 30 years for such publications as Broadcasting & Cable, Multichannel News and TV Tech. Over the years, he has edited a number of magazines, including Multichannel News International and World Screen, and moderated panels at such major industry events as NAB and MIP TV. He has published two books and dozens of encyclopedia articles on such subjects as the media, New York City history and economics.