MVS Television, the Mexican pay-television operator, has inked an agreement with Genesis Networks in order to reach a large Spanish-speaking audience in the US.
The deal will see Genesis provide a turnkey service to deliver the popular 24-hour Spanish language channel, Channel 52MX (Canal 52MX), to cable providers in the US.
Channel 52MX, a 24-hour Spanish-language news and entertainment channel, joins MVS Television's Cine Latino on the Genesis Networks cable network distribution system. Genesis Networks already provides uplink facilities for MVS Television's Cine Latino on the Genesis Networks cable network distribution system along with full-time uplink of Channel 52MX to the Intelsat Galaxy 23 satellite, where it is available for downlink and distribution by US cable MSOs and DBS platforms. Round-the-clock technical support and authorization services for all cable affiliates carrying Channel 52MX, as well as database management services is also part of the Genesis offering.
"The Spanish-speaking pay-television audience in the U.S. represents a huge and rapidly growing market for our programming. A few years ago, Genesis Networks made it possible for us to carry Cine Latino to US cable providers and start tapping that market, and so it made sense to continue the relationship by repeating the same model with Channel 52MX," said Fernando Villaseñor, MVS Corporate Technical Director. "Genesis Networks has given us access to a standard satellite platform that permits easy access to U.S. cable companies, and its network and conditional access tools allow us to provide personalized attention to our customers without the need of additional investments in technical and human resources."
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