Global AVOD Revenues Expected to More Than Double to $91B by 2028

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Bullish report says quarter of that total will come from Netflix, Disney+, HBO and Paramount+

Pixabay
(Image credit: Pixabay)

As new ad-supported streaming tiers from Netflix and Disney+ roll out, a new report from Digital TV Research predicts that global revenues from ad-supported video on demand (AVOD) for TV series and movies will reach $91 billion in 2028, up  from $38 billion in 2022. The top 10 countries will represent 81% of the world’s total  by 2028. 

(Image credit: Digital TV Research)

By 2028, 15 platforms will generate AVOD revenues in excess of $1 billion,  including six global, five from the U.S. and three from China, the U.K. researcher said.  

Simon Murray, Principal Analyst at Digital TV Research, said: “An exciting development will be the global rollout of hybrid AVOD-SVOD tiers by major platforms such as Netflix, Disney+, HBO and Paramount+. These four platforms will  generate AVOD revenues of $22.6 billion by 2028—or a quarter of the world’s total.” 

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Tom Butts
Tom Butts

Tom has covered the broadcast technology market for the past 25 years, including three years handling member communications for the National Association of Broadcasters followed by a year as editor of Video Technology News and DTV Business executive newsletters for Phillips Publishing. In 1999 he launched digitalbroadcasting.com for internet B2B portal Verticalnet. He is also a charter member of the CTA's Academy of Digital TV Pioneers. Since 2001, he has been editor-in-chief of TV Tech (www.tvtech.com), the leading source of news and information on broadcast and related media technology and is a frequent contributor and moderator to the brand’s Tech Leadership events.