LONDON—A new report for Digital TV Research is forecasting 19 million more pay TV subscribers across 138 countries between 2021 and 2027, but revenues will decline by $25 billion over the same period, as cord cutting in the richer countries with higher sub fees will reduce average revenue per subscriber (ARPU).
Simon Murray, principal analyst at Digital TV Research, explained that “between 2021 and 2027, 86 countries will add pay TV subs and 52 countries will lose subscribers. Most of the countries gaining pay TV subscribers are developing nations, with low ARPUs. The U.S. will be the biggest loser – down by 12 million subscribers.”
The report is also predicting that IPTV will add 79 million subscribers globally between 2021 and 2027 to take its total to 439 million. Satellite TV will lose 10 million subscribers between 2021 and 2027.
Revenues will decline in 70 of the 138 countries between 2021 and 2027. The U.S. will fall by $19 billion. Global satellite TV revenues will drop by $14 billion, with digital cable down by $10 billion. Analog cable will lose $1 billion. IPTV will grow slightly.
For more information on the Global Pay TV Forecasts report, please contact: Simon Murray, simon@digitaltvresearch.com, Tel: +44 20 8248 5051
