GoPro Launches New $399 Hero12 Black
The company's new flagship action camera features powerful new features for both professional and consumer use
SAN MATEO, Calif.—In a notable development for professionals using action cameras, GoPro has announced its new Hero12 Black camera, which the company says significantly raises the bar in the small, rugged, ultra-versatile action cameras sector.
"Hero12 Black resets the bar for immersive life-capture," says GoPro CEO and Founder Nicholas Woodman. "Our new flagship camera is the culmination of GoPro's 21 years of experience and our passion for helping you capture and share your life in an immersive, dream-like way that makes you and your audience feel like you're right there again, reliving your favorite experiences in vivid detail."
The company reported that GoPro's newest flagship camera has an MSRP of $399.99 and that it features a number of improvements over the groundbreaking performance of its predecessor. Those include 2x longer runtimes thanks to a redesigned power management system, stunning high dynamic range (HDR) video in 5.3K and 4K resolution video, support for Bluetooth audio devices, including Apple AirPods and improved HyperSmooth 6.0 video stabilization, along with a number of other powerful new camera features that will make it attractive for professional sets while still affordable for consumers.
Another noted capability is the new Max Lens Mod 2.0 accessory, which enables the market's widest 177° field of view at 4K resolution at 60 frames per second.
Max Lens Mod 2.0 can capture video and photos in three field-of-view settings—Max Wide, Max SuperView and the all-new, hyper-immersive Max HyperView—fully exploiting Hero12 Black's extra-large 8:7 sensor to enable perspectives that are 36% wider when capturing widescreen video and 48% taller when capturing vertical video, when compared to Hero12 Black's standard lens.
The company is billing these wide-angle perspectives as "market-leading" and said that they are ideal for capturing everything from "feels like you're there" first-person perspectives of your favorite sports and activities to dream-like immersion in natural settings when traveling or adventuring with friends and family outdoors.
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Max Lens Mod 2.0 features 2x more scratch resistant glass than its predecessor along with a durable hydrophobic lens coating that wicks water drops away.
Other key features include:
- Wireless audio support for Apple AirPods and other Bluetooth® audio devices such as earbuds, headphones and microphones—great for vlogging, scene narration and issuing voice commands to control your Hero12 Black from a distance
- GP-Log with available LUTs for more control and color grading in post-production
- Wireless timecode sync an unlimited number of Hero12 Black cameras for easy multi-camera editing with Final Cut Pro, Adobe Premier and other leading editing apps
- Optimized encoding that delivers smaller file sizes with no compromise to image quality
- The Hero12 Black's updated user interface includes simplified controls plus a new Vertical Capture Mode that captures vertical 9:16 aspect ratio 4K video while the camera is mounted horizontally—perfect for sharing straight to vertically-oriented social channels.
GoPro is also expanding its software experience and GoPro subscriber benefits with the launch of its new Quik desktop app.
Quik desktop will be available exclusively to GoPro subscribers at no additional charge. Quik desktop brings the speed and convenience of the Quik mobile app to desktop users, but with an expanded list of features and capabilities that take advantage of a desktop computer's processing power and screen size. Quik desktop and Quik mobile apps will sync with one another so that you can start an editing project on one app and seamlessly transition to the other for maximum convenience and flexibility. Quik desktop will be available for Mac on November 1 and Windows in Summer 2024.
Hero12 Black is available today for preorder on GoPro.com for $399.99 as well as Max Lens Mod 2.0 for $99.99, or $79.99 for GoPro subscribers. Both products will be available in stores worldwide on September 13.
George Winslow is the senior content producer for TV Tech. He has written about the television, media and technology industries for nearly 30 years for such publications as Broadcasting & Cable, Multichannel News and TV Tech. Over the years, he has edited a number of magazines, including Multichannel News International and World Screen, and moderated panels at such major industry events as NAB and MIP TV. He has published two books and dozens of encyclopedia articles on such subjects as the media, New York City history and economics.