Gray Promotes Bruce Austin to GM WVLT and WBXX in Knoxville

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Austin will oversee the local CBS and CW affiliates, in Knoxville, Tennessee

Gray Television
(Image credit: Gray Television)

ATLANTA—Gray Television, Inc. has appointed Bruce Austin as the next general manager of WVLT and WBXX, the local CBS and CW affiliates, in Knoxville, Tennessee.

For the past five years, Bruce Austin has served as the general manager at WALB-TV (NBC), WGCW (CW) and WTSG (Telemundo) in Albany, Georgia. Previously, he served as the stations’ general sales manager for ten years. A native of Southwest Georgia, Bruce grew up watching WALB-TV, which Gray put on the air in 1954. Under his leadership, the operation expanded its local service and added additional local programming. In 2020, the Georgia Association of Broadcasters recognized WALB as its Station of the Year.

(Image credit: Gray Television)

Bruce serves as a member of the Board of Directors of the Georgia Association of Broadcasters and the Albany/Dougherty Co. Military Affairs Committee. He also serves as the Chair of the Board of Directors for Horizons Cancer Coalition. He begins his new position on January 2, 2024.

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George Winslow
George Winslow

George Winslow is the senior content producer for TV Tech. He has written about the television, media and technology industries for nearly 30 years for such publications as Broadcasting & Cable, Multichannel News and TV Tech. Over the years, he has edited a number of magazines, including Multichannel News International and World Screen, and moderated panels at such major industry events as NAB and MIP TV. He has published two books and dozens of encyclopedia articles on such subjects as the media, New York City history and economics.