HBO Max and HBO Subs Hit 67.5 Million Worldwide

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Faster than expected growth means company now expects 70M to 73M subs around the world by the end of 2021

HBO Max
(Image credit: WarnerMedia)

DALLAS, Texas—AT&T’s second quarter results showed faster than expected growth for HBO Max and HBO subscribers, with U.S. subs jumping by 10.7 million over the last year and global subs climbing by 12 million to 67.5 million at the end of the second quarter. 

In announcing the results John Stankey, AT&T CEO noted that “HBO Max had another strong quarter and is ahead of plan to be a leading direct-to-consumer streaming platform, with both subscriber- and ad-supported choices. As a result, we’re raising our global HBO Max year-end forecast to 70 million to 73 million subscribers.”

AT&T is in the process of selling WarnerMedia to Discovery, creating a combined company that will be called Warner Bros. Discovery when the deal closes.  

In the earnings call, AT&T also noted that HBO Max and HBO were pulling in ARPUs of $11.90 and that total direct to consumer subscriptions at WarnerMedia were up nearly 40%. 

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George Winslow
George Winslow

George Winslow is the senior content producer for TV Tech. He has written about the television, media and technology industries for nearly 30 years for such publications as Broadcasting & Cable, Multichannel News and TV Tech. Over the years, he has edited a number of magazines, including Multichannel News International and World Screen, and moderated panels at such major industry events as NAB and MIP TV. He has published two books and dozens of encyclopedia articles on such subjects as the media, New York City history and economics.