Caterpillar distributor H.O.Penn is testing a digital TV network in its retail parts departments. This reseller of the construction and mining equipment is delivering advanced video signage to in-store flat-panel displays where clients are most likely to be engaged.
Clients waiting to purchase or pick up parts can now view H.O. Penn's newly installed 37in flat screens that display live televised broadcasts with a digital signage overlay. The implementation of Chyron’s ChyTV Plus digital signage solution brings attention to an array of H.O. Penn products and services. According to the company, since the introduction of its digital signage network, client satisfaction and commodity sales have both increased.
For more information, visit www.chytv.com/docs/ChyTVPlus1005.pdf.
