STATS, the sports data company owned by News Corp. and the Associated Press, is getting deeper into the graphics with the acquisition of Israel-based SportVU, a motion-capture technology company most recently associated with the “Hologram” effect employed by CNN on Election Night. STATS said the acquisition makes it “uniquely positioned to offer dynamic in-game presentations, comprehensive stats, game analysis and tactical coaching tools for its worldwide client network of media companies and professional sports leagues and teams.”
SportVU's real-time tools include play diagramming, 3D simulations, player point-of-view visuals, 360-degree game views and more, all with the promise of new interactive advertising opportunities.
"This is a strategic initiative designed to create new business opportunities and greatly expand existing partnerships in all sectors of our business across the globe,” said STATS CEO Gary Walrath. “SportVU's unique technologies bring new dimensions that enhance the sports experience for fans, while creating compelling new revenue platforms for our clients."
SportVU's key principals will continue with STATS, including CEO Shimon Katzubes.
The “Hologram” technology used by CNN involved some 43 cameras in 220-degree arcs on subjects in remote studios, plus a battery of computers to create images reminiscent of the transporter in “Star Trek.” SportVU and Israeli graphics company Vizrt were the forces behind the illusion.
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