Avid plans to deliver native HDV editing and workflow support in its PC-based Avid Xpress Pro and Media Composer Adrenaline products by mid-October. Customers who purchase either a Media Composer Adrenaline HD 2.x system (with an extended contract) or an Xpress Pro HD 5.x system before Oct.17, would receive free HDV software upgrades when the new release ships in October, according to Avid.
Although HDV is still a relatively new format, Avid reported that it's having a significant impact in the marketplace and its many of its customers have asked the company to support the format. Avid reported that key customer needs at this stage include the ability to mix HDV with DV and other formats, in the same timeline in real-time.
