Microsoft will be showing its latest technology for what it says is HD-level streaming via its Silverlight software/player at this weekend's IBC2009 in Amsterdam (Stand: Topaz).
The house that Bill Gates built also will reveal some updates for another of its proprietary technologies, its IIS Smooth Streaming software — specifically its IIS (Internet Information Services) Media Services 3.0 scheme. IIS Media Service 3.0 is designed to enable delivery of what Microsoft said will be "true HD" video to Silverlight media players (presumably 720p for now).
Silverlight is a cross-platform video device currently used for online streaming by an array of broadcast and cable services.
Microsoft said by the end of IBC (Sept. 11-15), its global broadcast clients for its Silverlight (and IIS Smooth Streaming) technology will be expanded to include NBC Sports, France 24, ProSieben, Sat. 1 and TV 2. The company also will preview its next-gen Silverlight 4 technology that the company said will use state-of-the-art offline DRM and non-browser content-capture capabilities.
Sharing Microsoft's IBC pavilion area this week will be Envivio, iStreamPlanet, Level 3 Communications, and TwoFourDigital.
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