iN DEMAND will start providing VOD content for AT&T Broadband's VOD deployments in Atlanta and Los Angeles in June.
iN DEMAND will provide the cable system with first-run movies, select library titles and cable network premier programming. iN DEMAND also provides distribution of the content via satellite, marketing and promotional support and other back-office, added-value service.
The VOD provider has a 60-channel digital lineup that delivers television premieres of the movies, boxing, wrestling, professional and college sports and original entertainment.
