A new study finds that 47 percent of respondents indicate that they spend more time using the Internet now compared to one year ago. Thirty-five percent of respondents indicate that they spend less time playing video/PC games, while 28 percent said they spend less time watching television.
The data is found in the new “Generational Media Study,” the fourth installment in a series of research reports by the Online Publishers Association (OPA) detailing the viewing choices of 18 to 34-year-old media consumers.
The study, conducted by New York-based Frank N. Magid Associates, examines how the Internet, television, radio, newspapers and magazines compare across generations. Results indicate that consumers are moving beyond the more functional uses of the Internet into more media-oriented activities.
For information, e-mail info@online-publishers.org.
