The International Olympic Committee will receive $2.5 billion from broadcasters between 2005 and 2008, according to an analysis by the Reuters news agency cited by the Asia-Pacific Broadcasting Union.
Sportbusiness.com reports the amount is in addition to the $866 million the IOC is expected to receive from top sponsors, plus money from tickets and licensed programs.
The committee is also set to gain $1 billion from local Chinese marketing contracts for the 2008 Beijing Olympic Games. Figures are in U.S. dollars.
The figures would place the Olympic Games above football’s World Cup in terms of financial success, according to the report.
Income from broadcasting and new media rights for the Vancouver 2010 Winter Games and London 2012 Olympics has risen nearly 40 percent from the previous two-Games package of Beijing and Turin, and will be in excess of $3 billion, the report said.
The IOC estimates this figure to reach about $3.3 billion. It has said some 15 percent of that will come from new media including the Internet and mobile phones.
(Radio World)
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