NEW YORK: Katz Television Group, the TV and radio ad sales firm, launched a new division this week focused on localized buys for national advertisers. The division will crate "geo-targeted" deals tailored to ZIP codes or various locations with similar characteristics.
Ibra Morales has been brought on to lead the new division as senior vice president of national marketing. Morales was a Katz executive from 1999 through 2002, then worked for Hispanic broadcasters Estrella TV and Telemundo.
Katz reps around 400 TV and 3,000 radio stations, by its own estimate. The company is a subsidiary of Clear Channel Communications.
-- Deborah D. McAdams
CATEGORIES
LATEST ARTICLES