Lionsgate Taps Ateliere to Modernize Media Supply Chain

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The studio used Ateliere’s solutions to better manage and monetize its 17,000 title library

Lionsgate's Gray Ainsworth (left) and Ateliere's Eric Carson
Lionsgate's Gray Ainsworth (left) and Ateliere's Eric Carson (Image credit: Ateliere Creative Technologies)

CENTURY CITY, Calif.—Ateliere Creative Technologies has released a video detailing how it worked with Lionsgate to transform its media supply chain in ways that helped the studio better manage and monetize its iconic 17,000 title library. 

Gray Ainsworth, executive vice president of technical operations & delivery at Lionsgate, noted that migrating to a digital media supply chain into the cloud was designed to address several key issues:

  • Sales Enablement & Time to Market: The large and growing Lionsgate catalog resulted in a very disparate library with knowledge silos existing all over the company, Ainsworth said. To automate and streamline the supply chain, library visibility was of the utmost importance; a clear picture of what Lionsgate already owned paired with an efficient distribution workflow enabled the sales team to maximize ROI on existing titles.
  • Creating a Better Partner Experience: While some content was held by Lionsgate, some was held by its partners, creating an unorganized environment for everyone, Ainsworth noted. By centralizing content and then migrating it to the cloud, Lionsgate partners are now able to access “clean” titles, which led to more flexibility and collaboration resulting in the ability to deliver more content without additional resources.
  • Achieving Greater Operational Efficiency: Establishing a well-defined title hierarchy became critical to managing the numerous assets that correspond with features and episodic content. Through an event bridge, anytime a title is updated in Lionsgate’s title master system, it automatically syncs across the entire workflow, eliminating different versions that perpetuate over time. The entire system was up and running in a matter of weeks. Before, this required a proactive and manual process that resulted in duplications and lost time.
  • Building for the Future: Rather than constructing an extensive infrastructure in-house, Lionsgate wanted a no code option that allowed them to focus on organizing their library, migrating it to the cloud, and optimizing distribution, the companies said. The result is greater flexibility, more efficient collaboration with service providers and a future-proofed media supply chain set to meet customer needs of today and tomorrow.

The full video and more information on the project is available here.  

George Winslow
George Winslow

George Winslow is the senior content producer for TV Tech. He has written about the television, media and technology industries for nearly 30 years for such publications as Broadcasting & Cable, Multichannel News and TV Tech. Over the years, he has edited a number of magazines, including Multichannel News International and World Screen, and moderated panels at such major industry events as NAB and MIP TV. He has published two books and dozens of encyclopedia articles on such subjects as the media, New York City history and economics.