Local broadcast television’s revenues were down 3 percent during Q1 ’07, compared to the same period a year before, a Television Bureau of Advertising analysis of TNS Media Intelligence/CMR’s estimates for the top 100 markets showed. Increases were posted in 16 of the top 25 advertising categories.
Syndicated television posted a 5.9 percent decline in revenues, and network television was down 6.5 percent. Combining those three components gave total broadcast television a 5.3 percent decline for the period.
Among local broadcast television’s top 10 advertising categories: No. 2 Restaurants was up 3.8 percent, No. 3 Telecommunications was up 7.1 percent, No. 7 Financial was up 0.7 percent and No. 8 Schools, Colleges and Camps was up 0.3 percent.
Among local broadcast television’s top 10 individual advertisers: No. 4 AT&T was up 15.4 percent, No. 6 Nissan Motor was up 19.7 percent, No. 8 Verizon Communications was up 62.3 percent, No. 9 Ford Motor was up 3 percent, and No. 10 Toyota Motor was up 1.5 percent.
1st QUARTER 2007 SUMMARY
LOCAL BROADCAST: Top 100 Markets
1st Qtr 2007
1st Qtr 2006
% Change
Local Broadcast TV
4,040,470,400
4,163,608,200
-3.0
Syndicated TV
986,757,900
1,048,620,800
-5.9
Network TV
6,724,034,700
7,192,658,200
-6.5
Total Broadcast TV
11,751,262,900
12,404,887,200
-5.3
Copyright 2006, 2007. TNS Media Intelligence
For more information, visit www.tvb.org/nav/build_frameset.asp.
