TYSONS, Va.—Tegna Inc. has announced that news veteran Adrienne Roark has been named chief content officer reporting to CEO Mike Steib, effective March 31.
With more than three decades of experience in news leadership, local TV station management and innovative content development, Roark joins Tegna from CBS News and Stations, where she oversaw daily editorial content, managed CBS-owned stations in New York and Boston, launched weather across the network and led the group’s data journalism team. Earlier, she oversaw the network’s owned and operated stations in the East and Central U.S.
Variety reported that "her departure is just the latest in a parade of executives [from CBS News]...in recent years." More details are available here.
“Throughout her impressive career, Adrienne has delivered exceptional journalism at scale while staying deeply committed to local communities,” said Mike Steib, Tegna’s CEO. “She brings sharp editorial and operational expertise, a history of rapid innovation across TV and digital, and the kind of high-intensity, high-velocity leadership that fits perfectly with our team.”
Earlier, Roark held numerous leadership roles across the country, including general manager roles at KPTV/DPDX and KOIN-TV in Portland and vice president and news director at KTVT-TV and KTXA-TV in Dallas-Fort Worth. Roark’s experience also includes news leadership positions at WFOR-TV in Miami, WESH-TV in Orlando, WDSU-TV in New Orleans, WTVJ-TV in Miami, Tegna’s WKYC-TV in Cleveland, WCMH-TV and Tegna’s WBNS-TV in Columbus.
“I’m thrilled to join Tegna and look forward to working with the talented team to continue innovating and delivering high-quality, audience-driven stories for the tens of millions of community members who come to our platforms daily for their local news,” Roark said.
Roark serves on the National Advisory Board of Poynter, the Broadcasters Foundation of America's Board of Directors, and the Carole Kneeland Project Board of Directors.
She is a graduate of The Ohio State University with a bachelor's degree in communications.
