Roughly one-third of U.S. consumers surveyed in a recent poll will upgrade to HDTV this year and more than half are ready to enhance their consumer electronics for the home or those they take on the go.
A new survey, conducted by Roper Public Affairs for Pioneer Electronics, set out to uncover what influences America's technology purchasing decisions and to measure purchase intent for new home and mobile electronics, including HD home theater products.
The study, “It's Time for Technology,” found that 30 percent of U.S. consumers surveyed planned to upgrade their TVs in the coming year. Of those consumers, many are likely to take advantage of flat-panel technology, including plasma TVs. The poll also found that while Blu-ray disc technology is still in its infancy, 67 percent of consumers surveyed plan to purchase a high-definition optical disc player within the next few years.
The survey found that both men and women are keen on HDTV and portable technology. However, at the top of their technology wish lists are multimedia and MP3 music players, followed closely by Bluetooth-enabled cell phones.
Survey results are based on OmniTel interviews conducted from May 19-21, 2006, among a nationally representative sample of 1,004 U.S. adults. The margin of error for the entire sample is +/- 3 percent.
