MediaHub Australia and Ateme Build New Headend for WIN TV

Ateme
(Image credit: Ateme)

SYDNEY—MediaHub Australia and Ateme have announced that they’ve completed work on a new headend for WIN TV.

The project came about when WIN TV decided to replace its broadcast compression system, which had reached its useable lifespan. The older system required an excessive amount of compute power to function and didn’t support the latest features needed for WIN’s broadcast over the next few years.

For the upgrade, WIN TV turned to long-term technology partner MediaHub Australia for a new solution, explained MediaHub Australia chief digital and information officer Simon Scott explained. 

“WIN were seeking a full outsource of their headend and looking for a ‘headend-as-a -service’ offering,” he said. “Their requirements were substantial, for 158 channels of compression encoding, Statmux, and Muxing from SMPTE 2022-6 IP source playout streams. They also wanted a fully redundant system included that has the backup system hosted in another datacenter.”

MediaHub partnered with Ateme to provide a solution that met all of WIN’s requirements. This included using Ateme Titan Live and Ateme Titan Mux software running on Commercial Off The Shelf (COTS) compute servers.

“We have been using Ateme’s technology for a number of years, as the foundation for the Imparja channel and SCA VAST News systems and have seen them come on leaps and bounds to meet the needs of the largest broadcasters in Australia,” said MediaHub CEO Alan Sweeney. “Ateme and MediaHub work extremely well together as both organizations continue to push the latest technologies to allow our clients to meet changing consumer demands.”

In addition to the Ateme Titan Live and Ateme Titan Mux software running on COTS equipment, the solution MediaHub provided for the new WIN TV headend includes using MediaHub’s FibreHub services for inter-datacenter connectivity of over 200 Gbps, to connect both the main and backup system across the two datacenters.

In addition, Nvidia, Dell, EVS Nureon’s, Worldcast Kybio, Packetlight, Meinberg, Birddog, Barrowa, AppearTV, Actus and TAGVS products were used in the project and Ateme’s local team were involved in the custom design and implementation of the solution.

Full SI services were provided by Magna Systems for the physical deployment across the two sites.

“The WIN network transitioned onto its new Ateme headend and we have been very impressed with the ease with which we have been able to change transmission formats,” WIN TV’s general manager of television operations Stevan Djokic said, “The industry is pushing hard to move to full MPEG4 with a mix of HD and SD and more focus on having as many channels as possible in HD. So far, we are very happy with the picture output and look forward to pushing boundaries further in order to give regional Australia even higher quality pictures by using our new MediaHub Ateme headend to its full capabilities.”

Ateme’s software underpins the overall headend solution, providing an industry leading compression system with amazing picture quality to deliver the best services for WIN and ultimately the viewer at home.

Ground-breaking technology such as AI-assisted encoding and Statmux assists in getting the highest quality in the final encode. In addition, Ateme’s flexible licensing model allows WIN to pick and choose the codecs and formats they want as required, which further assists in the migration of SD services across to HD. 

“MediaHub and WIN had a number of key performance requirements for the new headend system, including low power usage, and reduced equipment footprint, both of which Ateme’s solution met and exceeded,” Scott added.

Djokic also explained that the new system allowed them “to switch seamlessly between main and backup compression systems across datacentres at multiple levels such as input, encode and mux with no impact to air, which has drastically simplified testing and maintenance.”

WIN’s 158 Channels are ingested as SMPTE 2022-6 IP streams by Ateme Titan Live and compressed into the various renditions needed for each market as MPEG or h264. This is done using the latest Dell/AMD server technology where the system can encode over 60 channels in a single CPU server regardless of HD or SD. These compressed streams are then picked up by Ateme Titan Mux servers, that create the various MPTS for each market and these are then on passed to the rest of the equipment in the transmission path as MPTS IP Streams (2022-2) for delivery by the distribution network to the transmitters around Australia.

Since the system went live, WIN have migrated WIN GEM from SD to HD with quick and simple software configuration changes performed by MediaHub’s Digital Services Team. 

“Ateme’s system provided the opportunity to leap WIN to the next generation of technology powered by AMD servers and Ateme’s unique software product line,” said Sweeney. “MediaHub ran the project and delivered the solution within a tight budget, despite the problematic IT supply chain issues of recent years. Critically, MediaHub also leveraged our close relationships with vendors such as Magna Systems, Dell, Nvidia and Ateme to be able to deliver the system before the required deadline. As a result, the new system is housed in just one single IT rack, which provides not only a footprint reduction, but also savings and efficiencies in power and cooling. Whilst improving the quality and flexibility we can offer WIN going forward. Ateme’s advanced technology and unparalleled solution also helps exceed MediaHub Australia’s internal sustainability targets and this in turn ultimately leads to lower costs for WIN TV.”

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George Winslow

George Winslow is the senior content producer for TV Tech. He has written about the television, media and technology industries for nearly 30 years for such publications as Broadcasting & Cable, Multichannel News and TV Tech. Over the years, he has edited a number of magazines, including Multichannel News International and World Screen, and moderated panels at such major industry events as NAB and MIP TV. He has published two books and dozens of encyclopedia articles on such subjects as the media, New York City history and economics.