In a letter, NAB President and CEO David K. Rehr urged electronics manufacturers and retailers to ensure digital-to-analog converter boxes are available to consumers by January 1, 2008.
Calling their availability "critical to our collective success," Rehr reinforced the importance of building and stocking converter boxes in a letter to Gary Shapiro, president and CEO of the Consumer Electronics Association and Marc Pearl, executive director of the Consumer Electronics Retailers Coalition.
Rehr said, "significant consumer confusion will result," if converter boxes are not produced and on store shelves on January 1, 2008.
To read the entire letter from Rehr, visit www.nab.org.
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