NBCU Unveils Coverage Plans for Paris 2024 Olympics

Olympics Paris 2024
(Image credit: NBC Sports)

NEW YORK, N.Y.—With 14 months until the Games of the XXXIII Olympiad begin, NBCUniversal announced that the NBC broadcast network and streaming service Peacock will be the company’s primary platforms for its coverage of the Olympic Games Paris 2024, with NBC and Peacock both providing record amounts of coverage of the games scheduled for July 26-Aug. 11, 2024. 

Every day, NBC will provide Olympic fans with at least nine hours of daytime coverage of the Summer Games’ most exciting events, including live finals coverage of swimming, gymnastics, track & field, and more. 

With Paris six hours ahead of the United States’ eastern time zone, the daytime takeover will feature that day’s most popular events live on NBC in the morning and afternoon. Paris 2024 will have more programming hours on the NBC broadcast network than any previous Olympics.

Peacock will be the streaming home of the 2024 Paris Olympics, providing fans with the most-comprehensive Olympic destination in U.S. media history, NBCU reported. 

In a Summer Games first, the service will stream every sport and event, including all 329 medal events, and will feature full-event replays; all NBC programming; curated video clips; virtual channels; exclusive original programming; and more.

Given the time difference and following live coverage all day, NBC will deliver an enhanced Olympics primetime show, providing three hours entertainment each night. 

“The Paris Olympics are going to be the most binge-worthy event of 2024. Viewers will devour every moment of the Games for 17 straight nights on NBC in primetime where the stories of the day will be retold with special dramatic flair in front of the gathered American audience,” said Pete Bevacqua, chairman, NBC Sports. “For those wanting to watch the competition as it happens, Peacock will have everything live, creating the greatest single destination in sports media history. From the spectacular landmarks of Paris to the world’s greatest athletes performing in front of full stadiums and arenas for the first time in six years, viewers can expect one of the most extraordinary Olympics ever.”

“Peacock is bringing the rich history of these incredible Games to our viewers like never before, providing unparalleled and unprecedented access to one of the world’s greatest sporting events,” said Kelly Campbell, president, Peacock and Direct to Consumer, NBCUniversal. “Already home to more live sports than any other SVOD service, Peacock is proud to be the streaming home of Team USA and all of their passionate fans.”

Telemundo will provide extensive Spanish-language coverage of the Summer Games throughout the competition day with additional coverage on cable channel Universo. In addition to the most high-profile sports and events, the Telemundo broadcast network will be the home to the men’s and women’s soccer competitions in Spanish, with a special focus on Team USA.

Additional NBC, Peacock, and Telemundo programming details for the Paris Olympics as well as NBCU’s cable coverage of the Games on USA Network, E!, CNBC, GOLF Channel and Universo will be announced at a later date. 

NBCU’s coverage of the Paris Paralympics will take place Aug. 28 – Sept. 8, 2024, with details to be released at a later date.

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George Winslow

George Winslow is the senior content producer for TV Tech. He has written about the television, media and technology industries for nearly 30 years for such publications as Broadcasting & Cable, Multichannel News and TV Tech. Over the years, he has edited a number of magazines, including Multichannel News International and World Screen, and moderated panels at such major industry events as NAB and MIP TV. He has published two books and dozens of encyclopedia articles on such subjects as the media, New York City history and economics.