BOSTON and NEW YORK—The sports network NESN has announced that it has selected ViewLift provide solutions and technologies to upgrade the viewing and streaming experiences available for NESN 360, the direct-to-consumer streaming home for the Boston Red Sox, Boston Bruins and other New England sports programming.
The upgraded DTC and TVE streaming offerings, which will use ViewLift’s “out of the box” features and functionality, are scheduled to relaunch this summer. NESN 360 allows fans to stream all locally-available games live on major devices, including mobile, web and connected TV platforms.
“The fan experience continues to be at the forefront of everything we do. By entering into this partnership, we will continue to focus on delivering dynamic, first in class products for fans of the Red Sox, Bruins and all of our programming,” said NESN president and CEO David Wisnia. “We’re excited about partnering with ViewLift to power feature-rich, reliable streaming for the next iteration of NESN 360.”
In making the announcement, the companies noted that NESN has a long history of tech innovation, which the current agreement continues. NESN was the first to provide fans with High-Definition broadcasts and then the first to offer 4K game broadcasts. In 2022, NESN was the first to launch a direct-to-consumer streaming platform in NESN 360.
“We are particularly proud to work with NESN, a consistent innovator in live sports,” said Rick Allen, CEO of ViewLift. “Our platform now streams 14 US pro teams and five RSNs, more than our competitors combined, and we will bring this experience to bear for the passionate fans of the Red Sox, Bruins, and the other pro and collegiate teams that New Englanders have come to enjoy from NESN.”
With the new deal, ViewLift’s roster of clients now includes streaming platforms for the NHL, and 14 professional teams across that League and the NBA, WNBA and MLB, as well as the Professional Fighters League, LIV Golf, and other sports leagues and teams around the world. The company reported that its robust cloud-based platform ensures seamless, buffer-free streaming and supports flexible monetization models, real-time analytics, fan personalization, and rapid deployment.
