LOS GATOS, Calif.—In a push to get more consumers to sign onto its ad-supported tier, Netflix has dropped its least expensive ad-free plan. Netflix's cheapest plan is now Standard with Ads, which costs $6.99 a month.
The basic ad-free tier, which cost $9.99 a month, has been dropped in the U.S. and the U.K. It was earlier shut down in Canada.
The change means that new subscribers must pay $15.49 a month to avoid ads.
Netflix will be announcing Q2, 2023 earnings at 6 p.m. ET, on July 19 and the company is expected to provide some insights into how consumers are embracing its Standard with Ads tier that costs $6.99 a month.
In May Netflix announced that nearly 5 million subs had signed into the ad-supported plan.
Netflix accounted for about 8.2% of all viewing on TVs in June according to Nielsen.
