Paul Bissonette, former vice president and general manager at New York City's WPIX-TV, Channel 11, has been named president of The Metropolitan Television Alliance (MTVA). The organization is a coalition of New York City area broadcast TV stations working to build a new TV tower to replace the one destroyed atop the World Trade Center.
Bissonette worked for local stations in Buffalo, Philadelphia and New York, at Turner Broadcasting in Atlanta, and for CBS in New York before joining WPIX-TV. He played a key role in WPIX's transition from a local independent station to its current stature as flagship of the WB Network.
He replaces Ed Grebow as head of the MTVA. Last May, the MTVA signed a memorandum of understanding with World Trade Center developer Larry Silverstein to build a television tower as part of the new Freedom Tower to be constructed on the WTC site.
