NextGen TV Comes to Myrtle Beach-Florence, S.C.

(Image credit: Pixabay)

MYRTLE BEACH, S.C.—Leading television stations serving the Myrtle Beach-Florence, S.C. market have launched NextGen TV aka ATSC 3.0 broadcasts.

The launch involved WPDE-TV (the ABC affiliate owned by Sinclair), WBTW (the CBS affiliate owned by Nexstar), WHMC (ETV and SCETV PBS Kids 24/7) and WWMB (Howard Stirk Holdings’ Dabl affiliate).

The June 19 Myrtle Beach-Florence launch follows a decade of development and months of planning and preparation by the local stations. WWMB, owned by Howard Stirk Holdings, has converted to ATSC 3.0 transmissions. WWMB will broadcast its own programming, as well as the programming of the other participating stations, in NextGen TV format. All the programming of each participating station will continue to be available in the existing DTV format, which all modern television sets can receive.

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George Winslow is the senior content producer for TV Tech. He has written about the television, media and technology industries for nearly 30 years for such publications as Broadcasting & Cable, Multichannel News and TV Tech. Over the years, he has edited a number of magazines, including Multichannel News International and World Screen, and moderated panels at such major industry events as NAB and MIP TV. He has published two books and dozens of encyclopedia articles on such subjects as the media, New York City history and economics.