NFL Selects SES for Game Content Distribution
The renewed deal will enable the NFL to reach 35+ partners in Europe, Asia and the Americas and deliver over 150 game broadcasts
LUXEMBOURG—SES has announced a renewal of its agreement with the National Football League (NFL) to deliver NFL game content to over 35 broadcast partners across Europe, Asia, North and South America.
Under the agreement, SES will provide a unique combination of IP-based transport protocol (SRT) and its global satellite fleet to seamlessly deliver all game content.
This distribution infrastructure includes the addition of the recently launched content orchestration platform, SES SCORE, and SES’s new ASTRA 1 Sports platform in Europe, with renewed prime satellite capacity for Americas (SES-14) and Asia to distribute over 150 upcoming games. The NFL has an option to add more games in the future.
SES has worked with the NFL since 2005, and currently offers five simultaneous feeds for NFL games across its global content delivery network, with the ability to expand to 14 feeds if needed.
“We are delighted to continue our partnership with the NFL as they again put trust in our hybrid delivery model, utilizing our satellite network paired with extensive terrestrial infrastructure,” said Michele Gosetti, head of sales, sports and events at SES. “Our track record with the NFL spans nearly 20 years, and as the league expands into more international markets, we have both the infrastructure and innovative video capabilities to meet their needs today and in the future.”
“The NFL is committed to reaching more fans around the world through both live events and expanded broadcast engagements, including the NFL International Series, and making our games and content available in more countries via a growing ecosystem of broadcast technologies,” said Jeffrey Lombardi, senior director, international production operations at the NFL. “Thanks to the strong hybrid delivery model SES offers us, we are able to provide game content to more people and places around the world with the quality and reliability that ensures an enjoyable fan experience.”
SES has a long history of providing satellite-based sports content for the world’s largest and most prestigious single-day and multi-day sporting events, broadcasting more than 700 hours of premium sports and live events each day, the company said.
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George Winslow is the senior content producer for TV Tech. He has written about the television, media and technology industries for nearly 30 years for such publications as Broadcasting & Cable, Multichannel News and TV Tech. Over the years, he has edited a number of magazines, including Multichannel News International and World Screen, and moderated panels at such major industry events as NAB and MIP TV. He has published two books and dozens of encyclopedia articles on such subjects as the media, New York City history and economics.