Nielsen Media Research and TiVo have signed an agreement to deliver information on DVR usage to the television industry. This new service, which will be marketed by Nielsen Media Research, will aid advertisers and television executives seeking to understand and leverage the opportunities and effects of growing digital video recorder usage.
The companies said they would collect data on television viewing patterns and trends by creating an “Opt-In” panel of TiVo’s standalone subscribers. This panel will provide key information for the purposes of analyzing, processing and marketing DVR usage data to the television industry.
