Silverbird Communications of Lagos, Nigeria, is using the Volicon Observer multichannel media monitoring system to log the daily broadcasts of its television channel.
The Observer system provides Silverbird with the means to verify compliance with advertising contracts and to provide immediate and conclusive proof of aired spots.
"The Observer allows us to track our daily broadcasts and supply our advertising clients with clear proof that we've met the conditions of their media purchase orders," said Odio Abiobele, head of the IT department at Silverbird Communications.
"Easy access to recorded clips allows us to build trust with our advertisers and maintain an uninterrupted revenue stream from the airing of ad spots. We're also able to use the content recorded by the Observer to keep an up-to-date archive of our broadcasts and enhance new broadcasts with the addition of archived clips," Abiobele said.
