LOS ANGELES—Olympic Broadcasting Services said it is implementing technologically ambitious plans for production of the 2028 Los Angeles Summer Olympics and Paralympics that will blend cutting-edge technologies and immersive camera systems to improve storytelling and provide deeper insights into athletes’ performance data.
A key part of that effort will see OBS shift to a fully internet protocol- and information technology-based infrastructure enabling flexible, cloud-integrated, virtualized workflows across venues. Other key focus areas of its tech plans include AI-driven content processing, expanded use of 5G and wireless systems for agile camera operations, and sustainable design practices aimed at reducing the overall broadcast footprint.
OBS unveiled its plans for Los Angeles at the OBS World Broadcaster Briefing, a gathering of Olympic and Paralympic media rights holders held from July 14-17. The Los Angeles Summer Olympics are set for July 14-30, 2028, with the Los Angeles Paralympics to follow from Aug. 15-27, 2028.
The meeting provided broadcasters from around the world who will televise the games an opportunity to meet in person, tour key competition venues and assess their proximity to the future International Broadcast Center while also reviewing the progress of Olympic preparations and discussing how the games will be covered.
In May, Los Angeles Rams owner E. Stanley Kroenke announced plans to develop a massive state-of-the-art movie studio and production facility called Hollywood Park Studios that will initially be used to host the IBC during the Los Angeles Games.
The facility is being developed as part of the 300-acre mixed-use destination in Inglewood, Calif., that includes SoFi Stadium, home to Kroenke’s Rams and the market’s other National Football League team, the Los Angeles Chargers.
As the host site of the IBC for the 2028 Olympics and Paralympics, Hollywood Park Studios will house hundreds of media rights holders from around the world.
During the recent meeting with rights holders, OBS said the broadcasters visited SoFi Stadium, called 2028 Stadium for purposes of the Games, which will co-host the Opening Ceremonies along with the Los Angeles Memorial Coliseum and host swimming events in a reimagined configuration. The tour also visited the Inglewood Dome—known as the Intuit Dome when it hosts its regular tenants, the NBA’s Los Angeles Clippers—which will host basketball.
Attendees also drove by the legacy buildings under construction for the IBC, located in Hollywood Park Studios in Inglewood. The tour then moved to Exposition Park Stadium—aka the pro soccer venue BMO Stadium—which will host the new Olympic sports of flag football and lacrosse, and the L.A. Coliseum, a venue for both the 1932 and 1984 Summer Games that will once again host Olympic and Paralympic track and field, as well as both events’ opening and closing ceremonies.
Broadcasters also previewed the Olympics gymnastics and Paralympics wheelchair basketball venue, DTLA Arena (known as Crypto.com Arena when hosting the NBA’s Lakers, WNBA’s Sparks and NHL’s Kings). The day concluded next door at the Los Angeles Convention Center, which will host a mix of Olympic and Paralympic sports including boccia, fencing and wheelchair fencing, taekwondo and para taekwondo, judo and para judo, wrestling, and table tennis and para table tennis, OBS said.
Rights holders also attended a session in downtown L.A. that included remarks from OBS CEO Yiannis Exarchos and LA28 CEO Reynold Hoover.
“In Los Angeles, the Olympic spirit is not just a tradition, it is part of the city’s DNA,” Exarchos said. “As a global hub of technology, storytelling, and sport, LA28 offers us an unparalleled opportunity. Together with our broadcast partners, we are committed to bringing bold ideas to life and redefining what it means to experience the Games—deeper, more connected, more human.”
