OmniBus Systems, a provider of automation and asset management solutions to the broadcast industry, has received a new infusion of $12.5 million in investment money from majority shareholder Palamon Capital Partners to help fuel R&D and company expansion efforts. In tandem with this announcement, the company said that Mike Oldham, previously the CEO of OmniBus Systems' North American subsidiary, would assume worldwide responsibilities.
The funding follows the completion of a market study conducted on behalf of Palamon by the management consultants McKinsey & Company. That validates OmniBus’ G3 architecture and its potential in the broadcast market for addressing the industry’s need for modular technology that is flexible and scalable. The research also confirmed that OmniBus is well positioned for strengthening its U.S. operations.
Andrew Hawkins, a partner at Palamon Capital Partners, said that OmniBus Systems is well positioned to roll out the next generation of products at exactly the time that the industry demand is accelerating.
Hawkins said Omnibus is set to deliver the first products based on its G3 architecture, that offers “task-specific” modules which share a common interface. Because this flexible, scalable architecture is based on standard, open-IT protocols, it allows broadcasters to use a single, consistent interface to integrate, control, and configure OmniBus products and third-party equipment for smooth content-flow management throughout entire operations.
For more information visit www.omnibus.tv.
