RESTON, VA.: April yielded a record number of online video views according to data from ComScore. Internet users viewed 16.8 billion online videos during the month, about 16 percent more than in March. ComScore pinned the rise on increased YouTube traffic. Google video sites accounted for 41 percent of the total with 6.8 billion videos viewed; 99 percent of them were at YouTube. Fox Interactive Media was No. 2 with 513 million video views, followed by Hulu with 397 million and Yahoo! Sites with 355 million
TopU.S.Online Video Properties* by Videos Viewed
April 2009
TotalU.S.- Home/Work/University Locations
Property-------------------Videos---------Share (%)
Total Internet--------16.8 billion----------100
Google Sites ----------6.8 billion-----------40.7
Fox Interactive--------513 million---------3.1
Hulu---------------------397 million----------2.4
Yahoo! Sites-----------355 million----------2.1
Viacom Digital--------315 million----------1.9
Microsoft Sites--------288 million---------1.7
Turner Network-------273 million---------1.6
CBS Interactive-------203 million---------1.2
Disney Online---------132 million----------0.8
AOL---------------------121 million----------0.7
* Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.
From a user perspective, nearly 152 million ’Net surfers in the United States watched an average of 111 videos per viewer in April. Google Sites reached an all-time high of 107.9 million video viewers during the month. Fox Interactive was next with 58.8 million viewers, followed by Yahoo! Sites with 45.4 million and Hulu with 40.1 million.
Other ComScore data for April:
-- 78.6 percent of the total U.S. Internet audience viewed online video.
-- The average online video viewer watched 385 minutes of video, or 6.4 hours.
-- 107.1 million viewers watched an average of 63.5 videos each on YouTube.
-- 49 million viewers watched 387 million videos on MySpace, or 7.9 per person.
-- Hulu accounted for 2.4 percent of videos viewed, but 4.2 percent of all minutes spent watching online video.
-- The duration of the average online video was 3.5 minutes.
-- Deborah D. McAdams
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